Debazit Datta (Certified E-Commerce Marketing Specialist), a Strong leader who consistently takes the most challenging projects, builds exceptional teams, and drives significant ROI. Recent results include a 300%+ increase in lead generation, a 69% boost to sales figures and a 270% rise in conversion rate optimization. 3+ years of experience in e-commerce marketing, online advertising and copywriting, with a documented record of success in increasing online presence and brand awareness.
Co-managed all e-commerce marketing for 7+ websites in the US and Europe, working closely with manager and colleagues. Oversaw and guided 14 team members in US & Asian office through training materials and workflow organization. Coordinated across multiple departments internally (marketing, creative services, finance etc.), and collaborated with external consultants including IT professionals and foreign language translators.
- Expertise in multiple e-commerce & digital marketing disciplines, including conversion funnel, testing & optimization, Analytics and data hypothesis, customer value optimization, social, content, and email marketing.
- Proven success in driving results through social media, community engagement, and copywriting.
- Results have included triple-digit sales growth and massive leaps in audience engagement.
Debazit Datta is prepared to launch/Enhance your business and strategically connect with your marketplace. In the ever-changing world of DIGITAL technology, Debazit Datta shows you how to expand your business by integrating marketing and technology. Debazit Datta has four distinct divisions that enable us to offer our clients best-in-class marketing solutions to help reach their business goals.
- Building Eco System - Debazit Datta builds eco system to maximize your store conversion, to make more sales and profit from your e-commerce store, to transform your site visitors into paid buyers with proven conversion driven tactics provided by lead certified specialists.
- Interactive Marketing - Debazit Datta develops interactive campaigns and programs that drive business, improve customer service, and deliver a higher return on investment. Debazit Datta’s team of industry leaders provide expertise in online marketing strategies and web services.
- Creative Services – Debazit Datta enhances your business image by maintaining consistency throughout all your marketing and branding initiatives. Beyond marketing and consultancy, Debazit Datta can develop creative for direct mail campaigns, direct response copy writing solutions, community management services, landing page audit and conversion driven design, product page optimization, conversion rate optimization, newsletters, publications, sales collateral, and any other form of media.
- Technology Services – Debazit Datta creates and utilizes the latest technologies to design solutions that help our clients increase sales, reduce operational costs, and improve management control.
Areas of expertise include:
§ Paid Media Buying
§ Community Management
§ Web Analytics
§ Analytics and Data
§ Conversion Rate Optimization
§ Market Research
§ Direct Response Copy Writing
§ Content Marketing
§ CRM Integration
§ Project Management
§ E-Mail Marketing
§ Team Building/Training
·CRM Reporting & Tools
International University of Business Agriculture & Technology, Bangladesh
Assistant Professor (2010–Present)
www.Debazitdatta.com (Full service e-commerce marketing agency)
Founder, CEO (2016–Present)
www.yaptutor.com(On Demand online live tutor marketplace)
Founder, CEO (2017–Present)
Promoted to build new department with accountability for web analytics, lead generation/landing page audit & design, e-commerce conversion strategy, multivariate testing, email marketing and optimization. Currently lead team of 14 and manage annual project billings of approximately $5M with client base of 40+ small to mid-size businesses.
- Built team from the ground up and began to generate revenue within 13 months by providing E-Commerce consulting and digital marketing services to existing clients as well as to other agencies.
- Established proprietary approaches to community management, data analytics, customer acquisition, customer monetization and retention, and content marketing; designed compelling pitch presentation that converted 65% of existing agency clients to one or more of the new services.
Selected client projects:
- Closed major deal worth hundreds of thousands of dollars to the agency and delivered a 317% increase in leads through integrated online marketing strategy.
- Drove 69% increase in online sales for automotive client after leading cross-functional team to assess and revamp website. Client was able to reduce marketing costs 47% as a result of this success.
- Increased conversion rates 3x for e-commerce website after leading complete redesign of landing pages in line with current best practice thinking.
- Grew 2009 sales 22% for fashion retailer despite economic collapse by revamping e-commerce site and web marketing strategy.
- Attracted $1.5M in additional projects after leading completion of successful web project for major Internet retailer.
- Led design and creation of proprietary content management system for leading news organization, making it possible for journalists and editors to post stories to the web for the first time.
- Increased lead generation 41% within 90 days, with 32% improvement in conversion rates, by developing integrated online and offline strategy for construction supply company.
- Positioned technology firm as industry thought leader through new website featuring in-demand white papers and a newsletter that grew to 9,000 subscribers within 8 months.
Digital Marketer Certified E-mail Marketing Specialist
Managed email marketing for global contacts database of over 4 million prior customers. Oversaw team of 3 freelancers and 1 junior marketing specialist. Provided strategic support and guidance to managers and external business partners regarding email marketing strategy and initiatives. Researched emerging technologies and new trends in email marketing in order to maximize effectiveness of strategies and tactics.
Results overview: Drove major improvements that resulted in a 27% sales increase in year one, with an average of 18% growth in subsequent years.
- Partnered with managers across the company to create and execute 25+ highly targeted email campaigns per month (an increase of 90% over prior activity).
- Established ethical standards and ensure legal compliance related to email and online data by establishing formal policies and guidelines.
- Drove a 16% increase in CTR by involving product managers in the design of creative briefs.
E-mail & Retention Marketing Manager
Managed the creation, execution and delivery of multiple newsletters and email campaigns reaching over 2 million subscribers. Compiled and curated content from across the web, and managed team of freelance writers and external service providers (technology partners, digital media services). Compiled reports and analysis on key email marketing metrics, managed paid advertising within newsletters, and managed member retention campaigns and initiatives.
Results overview: Defined and executed strategy that reversed trend of declining membership and grew newsletter subscriber base by 100% over a 3-year period.
- Worked with IT department to leverage existing but under-used CRM system; fine-tuned audience segmentation and launched 15 new, highly targeted newsletters as a result.
- Conducted A/B testing on landing pages to hone copy, driving subscriber increases of up to 80% across multiple newsletters.
- Boosted retention by 32%, an increase that was driven in large part by a much-improved content strategy.
- Launched segmented ‘top jobs’ bulletins as an opt-in feature, providing subscribers with a select list of new jobs available in their field or industry.
- Developed content partnerships with a network of interesting bloggers, to ensure a constant stream of unique and compelling content.
- Grew email database 27% and delivered 150% ROI in the first year following the implementation of marketing automation.
- Developed integrated marketing strategy (email combined with print advertising, trade shows, and webinars) that grew brand recognition 32%.
- Developed new webinar series for client education, thus reducing administrative costs and improving customer service.
AWAI Certified Direct Response Copy Writing Specialist
Write a wide range of copy for landing pages, lead magnet, product description pages, direct mail, email campaigns, executive speeches, press releases, and website content.
- Authored a series of press releases on new product initiatives that garnered extensive local and global media coverage, including several TV news slots.
- Improved direct mail response rates by 10% through new copy.
- Created all copy for completely redesigned corporate website and served on redesign strategy team.
- Launched and wrote internal newsletter designed to improve employee morale and product knowledge.
- Worked closely with marketing team to develop new conversion strategy, replacing overt sales pitches with focus on engagement and customer care.
- Led transition of company blog from proprietary software to HubSpot in order to enable a number of employees to create and post content at will.
- Developed engaging, viral content to build social media audience, including contests, original videos and crowd-sourced voting applications.
- Personally shot and edited videos, saving thousands of dollars per year in production costs while still creating high-quality and engaging video content.
- Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.
- Audited content to identify SEO/traffic generation opportunities and then led team of freelance writers to create high-impact “cornerstone” content.
- E-Commerce Marketing, Social Media & Community Management: Established strong social media presence across Facebook, Twitter, Pinterest, YouTube, and other key sites for all 10 brands.
- Copywriting & Content Development: Developed SEO/viral-optimized content for 10 websites, writing many blog posts, site copy, and promotional messages. Successes include authoring several articles that were picked up by national US and European media outlets.
- PPC Advertising: Oversaw multiple successful search, display, and mobile advertising campaigns, including writing and testing ad copy. Consistently increased click-through rates and ROI on PPC advertising, driving improvements of up to 150% over prior results.
- Direct Response Copy & Email Writing and Marketing: Revamped email marketing content plans and schedule for the top sites, delivering an unprecedented average 57% open rate (formerly 12%) by dramatically improving content and headlines.
Software: MS Project; Adobe CS3/ CS2; DreamWeaver; Photoshop; Illustrator; Fireworks; Flash; Acrobat; 3D Studio Max; Enterprise Manager; Server Management Studio; Microsoft: IIS, DNS, Exchange, SQL 2005 System Administration etc.
CMS, Blogs and Forums:WordPress; WooCommerce, Prestashop, 3DCart, BigCartel, BigCommerce, Shopify, Magento, OSCommerce, Volusion etc.
Email marketing/CRM Integration: Infusionsoft, SalesForce.com; Klaviyo, ActiveCampaign, MailChimp, GetResponse, iContact, Aweber, OpenLeads; ConstantContact; Responsys etc.
HelpDesk, LiveChat: ZenDesk, HelpScout, FreshDesk, Kayak, iSupport, ClickDesk, Olark, LiveChat, BoldChat, Velaro, HipChat, Intewrcom.io etc.
Other Apps: YotPo, OptiMonk, FriendBuy, ReferralCandy, BetterCouponBox, Zipify etc
Web Analytics: Omniture; ClickTale; ClickTracks; Google Analytics; Web Trends.
Internet advertising: Google Ads; Facebook Ads, LinkedIn Ads, Content Distribution Network, Yahoo! Search Marketing; Live Search Advertising; Ask; TextLinkAds; Federated Media; DoubleClick; b5media etc.
Education, training & Awards
BS & MS, Mathematics, University of Dhaka, Bangladesh (2010)
International University of Business Agriculture & Technology, Dhaka, Bangladesh
Assistant Professor (2010 - present)
- AWAI Certified Direct Response Copy Writing Specialist |
- Digital Marketer Certified E-Commerce Marketing Specialist |
- Certified Search Marketing Specialist |
- Certified Analytics & Data Specialist |
- Certified Email Marketing Specialist |
- Certified Social & Community Manager |
- Certified Optimization & Testing Specialist |
- Certified Customer Acquisition Specialist |
- Certified Customer Value Optimization Specialist |
- Certified Content Marketing Specialist