6 Steps To Profitable Facebook Ad Campaign

I know you want to create a profitable Facebook ad campaign,
right?
Ok, then, Let us see why you need this? and finally how to do this.

Virtually all internet users do two necessary things on a regular basis:

They utilize the proficiency of reliable search engines like Google and they use social media platform like Facebook. You need to drive traffic from search engines and social platforms to your website if you want to make money as an online entrepreneur.

You can expect a higher conversion rate when you place your advertisement where more people on these search engines can see it.

Your target audience is scattered across the web, and most of them are users of search engines such as Google, Yahoo, Bing and host of others like Facebook.

With the help of an online ad, you have the opportunity to make unlimited revenues from social media channels such as Facebook if you can find your ideal target market in these channels and convert them to your website.

SEO and social media marketing play an important role here because once your target audience is found, you can focus on the best means to bring your content to them.

Facebook offers various tactics to achieve that, and the most reliable means is to promote your product or service.

It applies to all social media channels, and this has proved to be the main reason why social media advertising has continued to soar higher in recent times.

Without mincing words, social media advertising can generate leads to your product or service if all factors are appropriately placed.

Various social media marketers have acknowledged the importance of Facebook advertising, and it is also vital to note that more than 90% of these marketers place an advertisement on Facebook once in a while.

Some individuals are still sceptical about the potential achievements from Facebook advertising despite knowing the ability of this method to yield tremendous results for advertisers.

Some companies advertised on Facebook once and gave up after spending few bucks and concluded that Facebook advertising is not an effective means of promotion for products and services.

This shows lack of commitment on their part as their failure could be traced to wrong placement of their advert or lack of patience.

Three factors determine the success of your campaign, and these are experience, abilities, and expertise. You will improve significantly when you engage in consistent advertising on Facebook.

This post will provide you with tips if you want to explore the advantages of Facebook Advertising as it will help you in getting to the right target audience.

Check out how these steps can help you make more money with Facebook advertising. These six step guidelines to Facebook advertising would be broken down to get the click-through rate success you desire.

 

STEP 1: ENSURE YOU POST EXCITING CONTENT 

STEP 2: MUST TRY FACEBOOK PAID AD CAMPAIGN

Step 3: TRY APPROPRIATE TARGETING AND ACHIEVE BEST RESULT

Step 4: SPEND APPROPRIATELY  ON RUNNING ADS

STEP 5: RUN SPLIT TEST TO SCALE YOUR BUSINESS

STEP 6: RETARGET THE CUSTOMERS ACCORDING TO CUSTOMER JOURNEY MAP

Now it’s time to get details, read and apply to get best results:

STEP 1: ENSURE YOU POST EXCITING CONTENT 

The process of creating your first advert on Facebook takes a lot of dexterity as you need to put more strategies in place for a successful campaign.

You should have it at the back of your mind that social media visitors have various pieces of stuff competing for their attention.

The regular newsfeed contains different items requesting for a click.

An excellent example of those things is an ad copy.

Moreover, the left sidebar of Facebook has various listings such as events, photos, messages, and other details.

You do not want to ignore the importance of the newsfeed as it comprises different posts from family members, business associates, companies, etc.

People from all over the world will make comments and click through the shared links. Right sidebar of the page consists of ads, friends suggestions, and topics that are making waves.

 

All these have a significant role to play in the success of your advertising.

The essence of your ad is to grab the attention of your target audience and doing that requires creativity on your part as there is a need for your ad to be unique.

Social media advertising campaigns are meant to increase conversion as the reason is to capture the interest of the buyers and as a smart business owner; you must find the best way to communicate your message in a swift and concise approach.

It is also important to stand out from your competitors who have a more significant revenue base to finance their social media campaigns.

The truth is that an ad copy with an attractive image will spark interest in the hearts of your subscribers. Research has shown that people see the picture first.

Most of the current ad copies on the Facebook platform have various things in common.

Features of these ads are an image that covers more than 50% section of the ad space and addition of color, placement of a catchy description above the image, a headline that is concentrated in sidebar ads than newsfeed ads. These three attributes play a prominent role in online ad performance.

 

When it comes to social media marketing campaign, the image is the most crucial factor that must be considered as it is the best method to be unique among other competitors.

You should try to select an image that will enticingly project your ad. Most write-ups will give you an erroneous belief that a specific picture will improve your conversion but that can only be farther from the truth.

The image that provides the best results is the one that drives home the message of your ad and stays unique from every other ad targeting a similar audience.

There is a simple method of doing this, and it is merely by going against the trend. Create your path and do not follow the crowd.

An outstanding image will introduce your ad as the new thing on the block and make more people want to know what you have got under wraps.

For instance, most of the people who use Facebook for promotion make use of stock images of superior quality as that remains the simplest method of acquiring personalized images as fast as possible.

 

It is disheartening to realize that those images do not yield the desired results.

Utilizing a split test method will inform you of what you are doing right and what you need to improve on; most of the ads you see online make use of fascinating and colorful ad images to capture the attention of their target audience, but you can start out by using something entirely different.

 

A convincing description is what your prospective customers/clients will notice after your image, and a lack of it will spell doom for your campaign.

The description is where you introduce your product/service to your customers, and its importance cannot be ignored.

Try to write a few catchy words not longer than three lines to make your prospects click on your offer.

One of the best ways to achieve a higher conversion rate is by setting up a landing page that gives out freebies to your subscribers and links it to your ad page.

Moreover, this method has proven to introduce your brand to people who will not remain with your business for a long time as free things motivate them.

There is no need to make empty promises in your description; the only smart technique is to write in a short form the headline that shows the offers of your business. For example, you can use “Click here to get a free eBook on weight loss.”

You can also make use of the Facebook Power Editor for your Facebook ad details. It is a recommended social media tool created by Facebook to assist you in your social media campaign.

 

STEP 2: MUST TRY FACEBOOK PAID AD CAMPAIGN IN THIS RIGHT WAY

An image is the most crucial part of your social media campaign, and the success of your campaign is largely dependent on your images and other factors, but the image is the most important of them all.

Facebook advertising requires paying Facebook to promote your product/service, and you must ensure you have a good return on investment by putting some things into consideration.

If you intend to spend money on Facebook advertising, try as much as possible to invest in ad images.

You can engage the services of a professional designer to create them for you.

It is crucial to make use of the right picture for your Facebook ad as it can improve the conversion rate of your campaign.

The reason for the failure of some campaigns is that most people who pay for ads just spend little cash for clicks and impressions which is not an excellent idea. Attaching brilliant images with the right messages will yield instant results you have always wanted.

 

WHAT YOU SHOULD PUT IN AN IMAGE

The images that your rivals are using will determine the precise picture you should also exploit for your campaign.

In fact, there is no need to bother yourself about finding the best image that will bring fast results as fast as possible, but there are simple rules that you should follow to get that right image for your ad.

For this writing, let us take a look at on newsfeed ads (those big ads in the middle of a user’s feed). These ads seem to capture the interest of visitors than those ads on the sidebar. Make use of these simple tactics to get the best out of your campaigns.

 

Principle #1 – Make use of the appropriate size: Uploading of the wrong picture that does not fit the specified dimensions will create a ripped image.

Try to use an image that will make you competitive as it does not make your campaign a successful one.

Pictures can be utilized in various forms as you can choose the format in which you want your ad to be displayed in the newsfeed.

You determine your choice of the ad.

Moreover, Facebook has created various image size for multiple settings. You can choose the option of driving traffic to your website or acquiring more likes and followers to your Facebook page.

Read this article where Jon Loomer explains what is the standard size of any of your Facebook ad image.

And read this article from Bufferapp to know details about Facebook ad specs.

It is essential to make use of the recommended sizes stipulated by Facebook as it will make your ad copy show correctly. Try to be creative.

 

Principle #2 – Color: If you intend to capture the attention of your target audience, make use of colors in a creative format for your social media campaign.

Color and contrast have a way of grabbing the attention of visitors to know more about your brand.

You can make use of color to make your campaign a unique one.

Try to find a brilliant color that will not be overwhelmed by the traditional color of Facebook. Use contrasting color to stay stand out in crouds.

Principle #3 – Put a strong message in your image: The essence of placing an image is to make more people know more about your brand, you can also utilize the image to propagate the message of your business to your target audience.

Include your offer in your picture as the readers who will see your content will first notice the few words before clicking on the link that explains your description.

Avoid writing long epistles on your images as Facebook has a 20% text rule that guides that aspect.

It is crucial to follow this law to avoid your ad being flagged. Ensure you keep the message short and precise.

Use this Text Overlay link to check whether your image texts set appropriately.

Principle #4 – Create shareable content on social media platforms: If you avoid this method, you are missing out on loads of traffic that would have come your way on social media channels.

Ensure your customers can share your content.

Sharing of your content by users will improve the engagement process and place your offer in the eyes of millions of people without you offering a dime.

For instance, you can make use of pictures of children and pets. Insert some words to make it attractive to the people viewing them and encourage them to share on their platforms.

 

Principle #5 – Be real: The process of crafting a unique personality for your ad requires more than choosing colors randomly.

You can make use of personalized images and try to place something that is creatively funny in your ad to gain the attention of your target audience and encourage them to share.

Add something that is rare that will make your prospects want to listen to you.

 

 

Step 3: TRY APPROPRIATE TARGETING AND ACHIEVE BEST RESULT

Targeting plays a significant role in the success of a social media campaign.

It is crucial to target the right individuals, and it will improve your conversion rate.

For instance, you will record negative sales if you focus the wrong set of people. A perfect example is trying to sell toys to adults who are in their late 80s and 90s.

Utilizing this method will yield tremendous results for you. There are various strategies to apply for this type, and they are as follows:

Method 1# Form a website custom audience: Facebook advertising is focused on an audience as we speak. When you choose the set of individuals you want your ads to be shown to, Facebook will handle the rest.

Make use of these methods to create an audience. Firstly, build a custom audience. The custom audience requires you install a tracking pixel on your site.

This option is the most suitable one for you if you maintain a reasonable amount of web traffic on your website.

Gaining access to your tracking pixel require you to check the Ads Manager on your Facebook account, click on All Tools and audiences in the top right corner.

You need to create a custom audience in your next step, and you will see various options, select website traffic from the drop down.

 

Now if you already set pixel code on your website then you will have options like the image below, click website traffic and then you can create a custom audience based on your preferred choice. There is unlimited way of doing so.

 

 

If you have not yet set pixel code on your site before then you will have an option to do so now, click on agree to the terms and conditions, you will get access to a screen with a javascript code.

 

It is as simple as installing Google Analytics on your website, all you need is to copy and paste in your header. (If you face any difficulty setting pixel in your website, let us know and we will assist you how to set it properly)

 

Creation of a custom audience based on email subscribers: This provides you with the opportunity to upload the email addresses of your clients and subscribers.

The responsibility of Facebook is to advertise your brand to these individuals as a custom audience. Choose customer list, and you will have access to various options to import your data, all you need to do is to pick the appropriate method.

It’s better if you can include Lifetime Value in your customer list, so that more accurate audience can be created for better conversion.

 

Method 2# Create lookalike audience: You can find millions of individuals who have an interest in your product/services. This remains the most critical part of Facebook advertising.

You are required to create a custom audience.

The disadvantage is that this method has its limitations which make it hard for your subscribers on the email list to reach you.

You might need to form a “lookalike” audience.

Facebook will check the custom audience you have created and have a look at crucial details like their liked pages, demographics and their content. Choose a source custom audience and location, then click Create Audience, you are done. Wait some time for processing your data.

Facebook will help you search through the broader audience of its users and find other individuals who share common attributes with your original audience.

 

 Method 3# Make use of target by interests:

The two options above are fantastic for the creation of audiences that will convert in a significant way.

If you launching a new business or do not have a broader website audience yet, you may have to try this method of targeting by interests. Your online campaign gives you the opportunity to choose features that will fit into your profile.

You can start with demographic details such as age, location, gender, and other information. Interests are vital parts that could lead more people to your page.

You will be exposed to varieties of interests, and all you have to do is to pick the one that suits your brand and align with your goals. These interests are generated from the pages that visitors like and can be utilized to create an audience that will convert.

Use this Facebook targeting checklist to have a guaranteed conversion in your own business:

  • Identify the authority figures, thought leaders or big brands in your niche.
  • List of all those books/magazines/newspapers that your ideal customers frequently read.
  • Identify events that they attend.
  • Identify websites that your customer avatar frequent.
  • Identify the tools that they frequently use.
  • Identify top associations, conferences, organizations, schools, equipment manufacturers, tradeshows etc that this ideal customer avatar attends regularly.

Suppose, I would like to get some e-commerce clients who are facing their Facebook ad problem or who seeks Facebook marketer. How can I find these ideal groups online?

Yes, I need some background research on this. Just using the previously mentioned targeting checklists, I want to find authority figures, thought leaders or big brands in this field.

Just a little bit Googling, I got some big brand names: Amy Porterfield, Neil Patel, Tony Robbins, Russel Brunson, Jon Loomer, Mary Smith, Kim Garst, Social Media Examiner etc.

Now I need to check whether this brands are available in Facebook Broader targeting dropdown:

Finally I would like to target these person or brands fan followers who may be interested in my offer.

It offers a more explicit setting as you can input the details of the pages of your rivals. This will make your page to be filled with individuals who have liked the pages of your competitors. This technique requires you to be detailed as that will ensure a positive result.

 

Step 4: SPEND APPROPRIATELY  ON RUNNING ADS

Facebook advertising is the survival of the fittest. It requires time and consistent practices; this will help you to know the most appropriate method to achieve the best results with your campaigns.

Though Facebook advertising is not a costly means of promotion, it is a foolish idea to waste funds on a promotion campaign that will not yield good profits.

According to AdEspresso, Two things may happen if you fail to place the right bids

  1. You will pay too much for your ad result
  2. Your ads will never get delivered due to low ad bids.

That’s why knowing and applying the right bidding strategy can make or break your online ad.

SETTING YOUR BID PRICES: As soon as an audience is formed, you will see various bidding options available to you:

Cost per click (CPC)

Cost per thousand impressions (CPM: Expenses for every 1,000 impressions)

Optimized CPM

Cost per click is the best method in my opinion. Choosing the option of bid per impression will not make you know the location of your advertisement. No matter the type of bid setting you choose, you are enabled to set your highest bid for each click or 1,000 impressions.

When bidding on CPC, keep in mind this one important thing: Facebook wants to maximize profits. If your ad has a low relevance score and nobody’s clicking on it, Facebook will soon stop delivering it. After all, it’s more profitable for them to have a $0.1 ad that gets clicked 1,000 times rather than a $5 ad that gets clicked only 5 times. 

This is the key to effective CPC bidding: The higher your CTR, the lower your CPC.

You can ensure Facebook fully optimizes your ad campaign for an event.

For instance, you can get clicks on a link back from the social media channel to your site. It is imperative to be cautious when you use this technique as a beginner.

Moreover, if you choose this method, there is a likelihood that Facebook will display your ad to individuals who just click on any ad. Though this type of traffic is not of high quality, it is essential to set a bid price.

As a starter in Facebook advertising, setting a low bidding price will bring lower impressions, but it could still serve its purpose. You can increase your bid prices as time goes on; ensure you learn with each experience.

 

WHAT IS YOUR BUDGET?

Do not make the mistakes of spending a huge sum of money per day on your Facebook ad.

You can increase your bid prices when you are recording more sales, and your brand has gained recognition from customers/clients.

Facebook will ask you to set your maximum budget you are willing to spend on a daily basis, but most individuals prefer setting that price at five dollars per day.

Trying this method will offer you an excellent sample within a short time and help you know if a particular ad is bringing the desired results or not.

If you realize that a specific advert has thousands of impressions and you are not making a reasonable profit from it, you will not be wrong to delete the ad.

 

Does Optimization Influence Cost?

Here’s the thing: Optimization can influence your cost, regardless of the possibility that it’s not quickly clear with respect to how and it’s hard to track precisely. You can run a similar advertisement, at the end of the day, with two distinct optimizations, and get diverse expenses and results.

Here’s the reason: the crowd individuals who see your promotions will be diverse in view of what you optimize for.

Some target audience individuals may not be as liable to take certain sorts of activities as others; some will dependably tap on a promotion, for instance, yet others will just ever remark on one.

This can influence action rates and relevance score, which can straightforwardly impact cost and whether your advertisement is organized.

 

Factors That Influence Your “Win” The Bid

So how would you ensure that you “win” your offer, as Facebook puts it? There are a couple of elements to remember, all of which impact regardless of whether your advertisement will be appeared to the general population you most need to see it.

These include:

Your Bidding: Facebook bidding is an auction, so it just bodes well that the more you’re willing to pay, the more probable you are to win. In case you’re running with automatic bidding, there’s a decent shot you’ll be okay. Your offer will be sufficiently high to win in the offering framework.

As per Facebook, you’re “frequently charged not as much as your bid.” Recall not to offer excessively as the outcomes wouldn’t be worth what it really cost you. Along these lines, you may have negative ROI campaign and lose cash as opposed to winning.

Relevance score: Your advertisements’ relevance score will straightforwardly influence the cost of your promotion results and how Facebook organizes the conveyance. If you have a higher relevance score, Facebook will probably organize your advertisement and diminish the cost per result.

Estimated action rates: Facebook decides your “estimated action rates” (which are precisely what they seem to like) by various diverse variables. If their calculation trusts that the number of action made on your promotion will be high, your ad will be prioritized in the bidding war.

Read this article to know A to Z about Facebook Ad Bidding.

 

STEP 5: RUN SPLIT TEST TO SCALE YOUR BUSINESS

Those who have run successful ad campaigns share a mutual experience as most of the advertisers who are newbies have a wrong belief about them.

These new advertisers believe that all of the campaigns of the experienced advertisers are always successful. The focus of your first ad should not be on making profits as it is doubtful. You should aim to make the ad campaign bring a little profit that covers your expenses.

Each person that engages in Facebook advertising must understand the point at which an ad is performing and when it is not doing well.

It is very vital not to begin your advertising process without an apparent reason. Examples of the reasons why you want Facebook advertising are:

To pull more traffic to your site.

To make more Facebook users like your Facebook page.

It is essential to have a crucial goal why you are choosing Facebook advertising, and its value must be clear to you. If you intend to have people to subscribe to your email newsletter, you must be sure of their worth.

This same scenario applies to the creation of a campaign for Facebook likes; you must know what it entails before you start.

Lack of knowledge in this aspect will not let you know if your ad is converting or not.

It is crucial to understand this perspective. Try to check the Facebook reporting page and view the cost per action, this page contains the necessary information to let you know if your ad campaign is successful or performing woefully.

The most important factor is making sure your first ad covers for the cost of the ad.

Improvement of your conversion rates can be achieved by engaging in the act of split testing your ad campaigns. Find the highest performing ad and improve it to bring more ROI.

Those first ad campaigns that gave you little profit can be developed upon and changed into more profitable Facebook ad campaigns.

The process of split testing is not time-consuming, and it is pretty easy to conduct.

It entails the creation of a replica of your ad and leaving other details intact. The next step is altering a single part of the ad, the primary focus of examining your ad is to present you with accurate information.

Leaving the ad for a specified period will let you know if it is useful or not.

These are the elements you can test

Ø    Your ad picture

Ø    Your narrative description

Ø    The heading of your ad

Ø    The various preferences of targeting audience

The image is the most powerful item that can hold the key to the success of your ad campaigns according to the explanations enumerated above.

Split test is a must for scaling your business and getting huge ROI.

——————————————————————

So, upto step 1 to 5, you learn and apply the strategies for a tremendous successful ad campaign.

Finished your job?

NO !

Now, it comes to the main focus of your business.

You need to run a business that is optimized and driven by data!

You have to run a DATA DRIVEN business.

For that, you need to utilize the fullest possibility of pixeling and retargeting with the enhanced power of Google Analytics and Google Tag Manager.

So, read and apply the next most important step in your optimizing data-driven business …

 

STEP 6: RETARGET THE CUSTOMERS ACCORDING TO CUSTOMER JOURNEY MAP

Now that you understand how to build a profitable Facebook ad campaign.

But that is not enough!

You need to build a profitable selling system.

You have to customize your ad campaign based on your customer journey progress.

You need to create a personalized ad campaign that excites the prospects and customers and turns them lifetime permanent buyer.

For that, We need to understand first the 5 stages of customer journey map.

 

The 5 stages of customer journey are:

1. Aware

2. Engage

3. Subscribe

4. Convert

5. Excite

How will you INTENTIONALLY and PREDICTABLY transform ice cold prospects into leads, sales, advocates, and promoters?

You must have a predictable marketing and sales planning to uplift an ice cold prospect into subscribers, subscriber into a single buyer, single buyer into multi-buyer, and multi-buyer into lifetime permanent buyer.

What strategy can you plan to do so?
Are they predictable to intentional success?

Are they predictable to get conversion rate at a 60-80% increase?

Ok, now we need to go deeper.

Yes, we need two important things to have a predictable and intentional selling and marketing system.

We need to use the Facebook pixel code to the fullest motion.

We need to understand this customer journey.

Customer Journey Map:

Stage 1: Awareness

Nobody is born knowing who Apple or Amazon are. At some point they have to become aware of these companies if they are to become a customer. The same thing is true of your company.

Examples of marketing that generates Awareness:

An office manager searches Google to find a new coffee supplier/ or see an ad in FB.

 

Stage 2: Engagement

our prospect is currently conscious about you—they know your brand identity—however, this is quite the start of the relationship. They don’t yet know you, like you, or believe you. Stage two, Engagement, is the place you begin conversing with your prospects. You connect with them through some type of substance that gives entertainment, education, information or both.

Engagement is something that must continue all through the Customer Journey. It’s not something you do once and proceed onward.

Examples of marketing that generates Engagement:

A mother watches a YouTube video from Johnson and Johnson demonstrating to her best practices to give her infant a shower.

 

Stage 3: Subscribe

Now, your prospect knows your identity and they have connected with you somehow or other. This is the place the individual gives you their contact information alongside permission to get in touch with them again later on. Frequently this is given in return for an “ethical bribe, for example, free content, products or services that require that the prospect give you their contact data.

Examples of marketing that generates Subscriber:

A school young lady sees a sign-up form on a blog to get a free sample of upcoming face cream and fills out the form to receive that.

 

Stage 4: Convert

This is a challenging stage in the Customer Journey and one that disappoints numerous entrepreneurs. The way to accomplishment in this stage is to utilize what we call “entry point offers”. These offers are intended to give the new prospect gigantic incentive without constraining them to contribute more.”

The Convert stage of the Customer Value Journey is tied in with gaining purchasers or increase the dedication level of the leads you as of now have. It isn’t about huge profit. The objective is to secure the customer, the profits come later.

Stage 5: Excite

If the person doesn’t get value from previous transaction, they won’t move on to the next stage and purchase more expensive things from you.

So, how do you make sure your customers have a good experience? First, we assume that whatever the prospect purchased is outstanding. Second, the prospect must get value from their last transaction with you.

Examples of marketing that generates Excitement:

A married couple buys a coffee maker and uses the free coffee servings and Quick Start Guide to have an amazing cup of coffee within minutes of opening the box. This stage is all about ensuring that your marketing is giving your customer opportunity to get value from doing business with you.

So, the main challenge from your side is to provide outstanding customer experience. If you can provide this boomerang outstanding experience in each time while selling or marketing to your list, then these customers will automatically be uplifted to the next stage of customer journey.

So, your marketing or selling system must be predictable enough to do so.

Ok, now let us know how can we understand where our customers are in the customer journey map?

Yes, for this part, we need to know all about Facebook pixel.

Retargeting Pixel:

What is retargeting?

“Retargeting is a cookie-based technology that uses simply a Javascript code to anonymously ‘follow’ your audience all over the Web.

How it works?

You place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served only to people who have previously visited your site.

What is Facebook pixel?

A snippet of code that allows Facebook to track actions that users take on your website(s). When someone visits your site, the pixel sends data to Facebook’s ad servers that Facebook can use to match the website visitor to their database of active Facebook users.

There are 2 parts of pixel:

Base code: tracks all of the traffic to your site

Event code: track specific actions on specific pages.

There are 2 types of event code:

Standard Event Code

Custom Event Code

There are 9 types of standard event code:

  1. Purchase
  2. Lead
  3. Complete registration
  4. Add Payment Info
  5. View content
  6. Add to cart
  7. Add to wishlist
  8. Initiate checkout
  9. Search

Example of “View Content” standard event code:

 

Upto now, we discussed customer journey and retargeting pixel separately.

The golden part of your business starts now.

We need to integrate the customer journey with the retargeting pixel to have exact match and to create exact personalized ad to get best ROI.

We need to create Website Custom Audience (WCA)

Website Custom Audiences (WCA) is a feature of Facebook advertising that allows you to run ads to individuals who have visited specific web pages of your site.

 WCA allows you to get MUCH more specific audience to target…

  • You can retarget people who have visited your website as a whole…
  • You can retarget people who have visited specific web pages….
  • You can retarget people who have visited any web page on your site with a specific keyword in the URL…
  • You can retarget people who have visited one page and not another page…
  • You can retarget people haven’t visited your website in a certain amount of time… …
  • and, as of just a few weeks ago, you can retarget people based off of the amount of TIME they have spent on your website (Woah, talk about reaching your hyper-responders!)….

You can even retarget people based off of their number of visits to your site within a certain amount of days. The possibilities are endless and honestly astonishing.

Let us create a simple funnel where there are the following three steps:

1. Blog post (How to stay cool in this hot summer)

2. low price products (Fan, Air Cooler etc)

3. high price products (AC)

Now, let us create a custom audience of who visited the blog post but not order Fan, Air Cooler etc

 

Here, we include the persons who visited the blog “How to stay cool in hot summer” and exclude people who visited the checkout page of fan, air cooler.

The persons who visited the checkout page means that they purchased either fan or air cooler.

So for a specific targeting who did not buy fan but read the blog (how to stay cool in hot summer) means that they are more interested in staying cool in hot summer, so they may be interested to buy fan or air cooler if we can offer them at right time with the irrestible ethical bribe.

So, in this way, you can create a super excellent custom audience based on their interest.

We just need to uplift their interest through an irresistible offer that they cannot but buy instantly.

The possibilities are endless and honestly astonishing. The sky is your limit. 

Need help in setting your marketing funnel and/or promotional calendar? Let us know.

 

Conclusion:

Facebook is a place where most internet users can be found. Most of the niches can acquire a large population of their leads and customers/clients from Facebook. Facebook advertising is one of the most viable methods to send a message to your target audience swiftly.

It is important to adhere strictly to the rules enumerated in this article as it will save you from losing your money and making costly mistakes. These six guidelines will assist you in making well-informed decisions and also ensure your Facebook ad campaign is successful.

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